Whether constructing a conceptual framework will be a helpful exercise depends on the type of research you are doing. Only then can you include salesy CTAs: when they are on the cusp of buying. Something that shifts the status quo in your niche. Punya Mishra and Matthew J. Koehlerâs 2006 TPACK framework, which focuses on technological knowledge (TK), pedagogical knowledge (PK), and content knowledge (CK), offers a productive approach to many of the dilemmas that teachers face in implementing educational technology (edtech) in their classrooms. According to the user flow, most people jump straight into stealing content ideas with Link Explorer. Still, it’s key to any successful content marketing that is done today. A good start would be analyzing your existing user flow and common touchpoints in the buying process. Image sources: ReferralCandy, The Noun Project, Blurgrounds, Get Refe, building better content, and getting more traffic, fun infographic on the ReferralCandy blog, Kickstarter project secured 6-figure sales, Social Look for a piece of content in your niche that’s doing well. Creating a derivative work that doesn’t meet the bar of the original will likely fail to succeed the way you want. These shoes are supposed to help cushion your joints as you run, and their bottoms are extra tacky to prevent slips and falls on an indoor track. It’s a way for companies to zero in on what makes them unique in their marketplace and untouchable to competitors: Content marketers can easily adapt this to figure out what makes their blog special. Now, take a deep breath and pat yourself on the back. I.e., are you blogging about Facebook PPC strategies when you sell organic social tools? It’s a channel that rewards people who play the long game. So merely doing them on your own is counterintuitive. All credit for the Skyscraper Technique goes to Brian Dean, who explains it in greater depth here. You need goals for your goals for your goals. Develop your creative. Hard. Content marketing can be hard. Create a document and include information you learned about the type of reader, the type of content they want and the schedule you should use and, bam, a framework. Sort your secondary dimension to “Page” to see what pages your returning visitors are browsing: Now analyze those same dwell time metrics, like: This should shed some light on what specific posts and topics your regular readers enjoy. They test it out and give this whole digital content deal the old college try. This article has just provided some highlights and examples. it is a lot to keep up with. No traffic, no sales, and no growth. So how do you implement this? Broadly defined, creative relates to how your product/service is presented to ⦠That image above is a screenshot of suggested content at the end of our blogging stats post. By doing a bit of research on your current traffic levels. Examples 1. A marketing framework is a template containing instructions for the execution of your marketing plan. On the other hand, someone searching for “social scheduling tool with custom modifiers and segmented audience targeting” is closer to the bottom of the funnel with dramatically different pain points centering around bad tools they’ve used in the past. Django. Highly-specific, actionable things like: These are actionable, specific outputs that you can build a framework around. Content Without the Right Audience Is Just Content, Audit Your Existing Content and Analytics First, Fill Your Framework Plan With Unique Content. Getting lost in the weeds of “24-45 years old” and “likes fishing on the weekends” is setting you back. Think about the skyscraper analogy it’s named after: this will only work if the new content goes “higher” than the original. Django is another framework that helps in building quality web applications. Our traffic grew 2,000% in that time, with our content getting featured in places like Forbes, The New York Times, and Business Insider. If you’re already in the habit of publishing and have a smart process for producing share-worthy content, the Hedgehog Concept will help you get to the next level: becoming an authority in your niche. It takes time and you might make a lot of mistakes along the way. Use the New vs. But they touch on some great markers of what stellar content is today: So, what’s that piece of unique content for you? Pre-Hedgehog Concept, we would publish articles on topics with very weak links to our business, like why there should be more women in venture capital — popular and shared widely, but barely generates any leads. I'm sure we've all been guilty of doing crazy stuff like going for half-mile runs or teaching our cats to roller-skate to try and get our subconscious mind to do its damn job and think of great content ideas. Content like those examples above made waves at the respective sites because they were unique. Instead of looking at content as a black and white issue of generating traffic or sales, think of goals in terms of inputs and outputs. Architects executing the Architecture Development Method (ADM) will produce a number of outputs as a result of their efforts, such as process flows, architectural requirements, project plans, project compliance assessments, etc. Yep, it’s tedious and brutal. Eureka! The top organic SERP position holders (1-5) are capturing 90% (or more) of the attention. If you have on-site search enabled, which you 100% should have for your blog (at least), you can utilize Google’s on-site search keyword report: This is a goldmine of terms that your readers are actively looking for. Once you apply the concept, your content strategy instantly gets a lot smarter. So, how do you figure out what inputs are required to achieve desired outputs? For example, instead of just looking at words and phrases, you might also code for different types ⦠There you have it. The Content Fuel Framework is an essential handbook for anyone working in content, marketing, communications, teaching you a foolproof system for brainstorming content ideas quickly and easily. We communicate eï¬ortlessl⦠Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Depending on the funnel stage of leads visiting your site, pain points can vary widely. Without those things? The only way we got this chart to go up and to the right is because there are so many smart, generous folks on the internet sharing what they know. You can have this within a few minutes using Buzzsumo or simply by running a few web searches. With a new blog, the most critical thing you can do is get into the habit of clicking “publish” and gaining visibility. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. To develop a specific goal for your Content Strategy, you need to use the SMART framework: Youâve probably heard, seen, or even used SMART before. But if you havenât, SMART is basically a way to create goals that are realistic and that can be evaluated. Take your user flow and a good ol’ spreadsheet to establish a realistic journey. No meeting necessary. On the last point, does the content you make segue naturally into your services? There’re two broad approaches you can take. Start from the first point of contact that you notice: You need lower level, entry content to bring people through the door. You’re trading focus for speed: you will get lucky and add a smart ingredient like meatballs every now and then, but know that it’s mostly random. When it comes to content, the audience is a significant factor in any content marketing plan. Unless you want to waste the next six months creating content that nobody sees. Planning can take a number of forms, depending on where you are in your content marketing journey, but it should be the first â and strongest â thread throughout your content marketing framework. You’ve got a unique content framework that: Content creation without a framework plan is like sailing without….well, a sail. As of writing, we’re a page 1 result for the query “why do white girls like starbucks.” It was a free for all. Still popular, but more relevant and much better at driving leads. Delete that and start listing out actionable items that are realistically achievable in a given time-frame. So you dive right in: you work hard, brainstorming and writing article after article, hoping that it has some effect, that it’ll move some needle somewhere. Post-Hedgehog, we now publish things like how a Kickstarter project secured 6-figure sales in less than a month. Washington Post's List-based Article. The content framework provides a structural model for architectural content that allows the major work products that an architect creates to be consistently defined, structured, and presented. And that requires a custom content marketing framework. Add value to it in some way, whether that’s adding graphical treatment, adding new layers of information or writing a companion piece. I wanted to pay it forward by showing you four content marketing frameworks that helped put us on the path to growth. You may end up on a deserted island or on a white sand beach in Cancun, beer in hand. The first is to create content about anything and everything. To conduct content analysis with film sources, you can follow the same steps outlined in this article; the main difference will probably be your units of analysis. Or are you blogging about. And more often than not, they don’t wanna tell you or take the time out of their day. The timeline? Before blogging was saturated to no end, producing some posts on anything would net you traffic. Figuring out your Hedgehog Concept isn’t easy and likely will require some debates and several arm wrestling matches within your team. For example: Produce the best content you can at the time, and repeat. At ReferralCandy, we’ve been running our blog for almost two years and have made plenty of content marketing mistakes. You know the answer already. This is like trying to find the perfect spaghetti recipe by adding anything into the mix: jelly beans, bananas, chocolate. Reader + type of content + schedule = framework. We started off with no idea what we were doing, then we luckily stumbled onto a bunch of frameworks that changed everything. An easy way to assess what resonates is to do a content audit of your current content. You can assign, configure, and maintain certain types of related content services without access to developer tools such as Application Designer. 2. Traditional approaches like examples, cookbooks, overview, etc., focus on static views of frameworks. Becoming Fit i. And so, we came up with The Spaghetti Blogging Framework, which gets rid of all these questions and just makes it very simple: Just throw stuff on the wall and see what sticks. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. Or you could just let us handle your content framework plan too. Beyond it, you need to start developing a tangible framework with journey-esque steps. David and Goliath story where you put your own business on the line. Tofu-Mofu-Bofu is a simple but powerful framework that will help you drive conversions with your content. Goals come in all shapes and sizes, so letâs set some ground rules on good ⦠It’s easy to read any number of clickbait headlines proclaiming that successful content marketing grew a business by 10,000% in a week and start pumping out digital content. When you’re starting out, you might find yourself stuck on a number of blogging questions. The content isn’t meant for a noob. The second is the approach we’d take if we could have a do-over. This tool will assist school corporations and schools in developing locally designed model content frameworks. So weâve established we want to ⦠You have to structure loads of unique, high-quality content that’s structured for multiple stages of a user journey. What exactly is a content strategy framework? For each content framework, we'll provide a brief explanation of what it is, look at examples, and show you step-by-step how to quickly find the right keyword opportunities for each one so you can start implementing them in your business. Start breaking down each goal into subgoals, inputs, and outputs: Goal: Increase blog traffic by 10% in the next 30 days, Input 1: Develop XX more blog posts on XX high volume topics, Output 1: Generate 5% more traffic or 500 more visits in the next 30 days, Input 2: Amplify social sharing strategy with cheap social ads ($10 /day ad spend), Output 2: XX more social shares generating XX visits/week, an XX% increase, Result: Increased blog traffic by XX% in 30 days. I.e., are you solving all of their problems for free or presenting value and tools to guide them on their journey from awareness to a decision? Concurrently, senior The plan? Domain authorities of 80+ dominate even your coveted long-tail phrases with peewee league volume. You need a subgoal and sub-sub-goals and so-on. Using a product use cases content framework is a good idea to increase user engagement. Don’t get discouraged, don’t stress out, and keep at it. For example, someone searching for “social scheduling tips” is clearly in the awareness stage, just starting their searching history on the topic. If you are looking to scale growth, you need to focus your content marketing efforts around an audience. Charlotte Danielson Framework examples 1A) Demonstrating Knowledge of Content and Pedagogy During my Maymester student teaching I found myself teaching the play A Raisin in the Sun to a population of students that knew little about the political reality surrounding race in our countryâs history. If your goal is to increase traffic, that’s overall pretty easy: just post more great content on different platforms, and you’ll probably get a bit more traffic. Enterprise Content Management 3. Get to work, get to writing, and improve as you go. And, in a few months from now when your content turns thousands of readers into brand supporters and real people giving you real dolla dolla bills, you’ll be thankful that you put in the work. The Spaghetti Blogging Framework puts you in the right mindset to create an active, living blog. Framework documentation should begin from the very beginning of the framework development and evolve with the development of the framework. If people are spending nearly 10 minutes on average reading your post, it’s a sign that your content is captivating them. For example, letâs say that youâre writing content for a Nike web page, about a new set of running shoes. I.e., can you blog about simple head terms or does your audience and product level require some in-depth long-tail mega posts? So many things go into content strategy. Unless you enjoy your boss breathing down your neck asking why he’s paying your salary to generate 10 views a month with a 99% bounce rate. Below is an example of how you can us your technological, pedagogical content knowledge to enhance a lesson. Only need 189 more visitors? © Copyright 2020 Codeless Interactive, LLC, The Key Components of an Effective Content Marketing Framework Plan, Why You Need a Content Strategy Framework, Like Yesterday. Content Framework Development Tool Purpose: The Indiana Department of Education designed this tool to provide educators with multiple resources for creating locally developed lessons, units, and curricula. List-based articles are powerful opportunities to win Google's ⦠These are examples of content that can make a huge impact on your business. You’ve probably heard that tiresome marketing/sales phrase thrown around hundreds of times by someone labeling themselves a content strategist. It might sound mythical, but this type of content actually exists on dozens of sites in the marketing space right now. 9+ Framework Agreement Templates â Sample, Example A framework agreement is a document that contextualizes plans agreed upon by contracting parties for further completion and pursuance. Our earlier content includes a post about SOPA, some random comics by our designers and a piece pondering whether Google had turned evil. After you’ve listed out your boring demographics and personas, you can dive into the meat and potatoes: Focus on crucial audience factors like experience level, relation to company products and common pain points (which will differ vastly at experience levels), and more. This will drive them to your work and ultimately to engage the onboarding process. Key components of an effective content framework are: Is just putting content ideas on a calendar sufficient? This was our approach. Reach out to everyone who shared the original and let them know about your spinoff. In this article we’ll give you a complete walkthrough for how you can develop a unique content strategy framework that doesn’t suck. Set goals for your content strategy to achieve organic growth. Some key questions to ask yourself in development of a content audience are: For example, take a look at Search Engine Journal. Would an SEO guide help you sell your products, or does it just sound nice because it has 300,000 searches a month? Content marketing is a pretty diverse landscape. Not unless you’ve spoken to them and directly asked. The second step is the crux of the technique: make something that really adds value to the original piece. Once you get into the habit of writing, publishing and connecting with other content creators, you’ll eventually want to step up your game, building better content, and getting more traffic. Physical Activity and the Community i. What’s the goal? Document Management 4. The PeopleSoft Related Content Framework provides flexibility in how related content is defined, assigned, and accessed. Now you know your required input for this month (a kick-ass blog post) and the expected output (189+ visits). This framework ensures that youâre delivering the right content to the right audience, through the right channels, at the right time to achieve your core marketing objectives. Don’t have existing content for some of the searches shown? Returning customers. The why, the how, and the process of maintaining and obtaining fitness b. Itâs been three years since we unveiled the Content Marketing Framework. Okay, maybe that’s a slight exaggeration, but it still serves my point. Increase conversions from TOFU blog posts to lead magnets by 5%. Start by listing off specific outputs, or end-goals, for your content. That means you’ll need 189 more sessions next month, totaling 2,083 visits. And now, years after he first posted it? I mean, content is king, right? It led to better team morale, which meant higher quality and quantity of output. It uses themes to guide your spaghetti throwing. That means you’re only speaking to certain segments and potentially missing out on huge swaths of potential customers. This gives you a clear picture of what a single content piece might do for your traffic in a month. Probably won’t do much of anything to get you links unless you write in a space with almost zero content. You need to know what your loyal readers like. The content framework provided here is intended to allow TOGAF to be used ⦠We started off with no idea what we were doing, then we luckily stumbled onto a bunch of frameworks that changed everything. Not a chance.Content ne⦠Conceptual frameworks are particularly common when the research involves hypothesis testing. A content framework you can use Content Strategy Framework. But if your content strategy is stuck, it’s absolutely worth taking the time to step back and reassess your blog’s place in the market. If someone new to SEO stumbled on their site, they’d probably be shakin’ in their boots: Why? But that doesn’t mean it will work for you. One of the key lessons I learned early on was the benefit of using frameworks to guide your content marketing strategy. Then you need to layer that in with content that ramps up in skill level to bring your new reader up to speed and continually address pain points as they shift in the buying cycle. The only way we got this chart to go up and to the right is b⦠In short, it’s a structured plan of attack on how you will go about creating content, why you’ll be creating it, for whom you will be creating it, and how it factors into the buying process. Luckily though, there are helpful online resources like The HubSpot Blog Topic Generatorto help us out so you can keep those trainers in mint condition and remain friends with the cat. For many companies, this is the optimal solution because it can create success for almost any high-level business goal that theyâre looking to achieve. Content marketing is largely a solved problem — it all comes down to execution and persistence. Exploring community offerings c. Lifetime Low Skill Activities i. To engage prospects at each stage, you’ll need unique social media content at each step. By tapping into funnel stage pain points. This data is a good start, but it’s not complete. Architects executing the Architecture Development Method (ADM) will produce a number of outputs as a result of their efforts, such as process flows, architectural requirements, project plans, project compliance assessments, etc. It does so by making sure that you’ve got content that addresses every part of your marketing funnel, from the Top to the Middle to The Bottom. It was invented ⦠There is a better way, though, than struggling your way through. Many of our Bitbar users have been using this framework for a basic acceptance testing that extends the system level testing capabilities with specifications and test cases associated with the actual app testing. A framework should also be used to focus areas of ideation and problem solving. Not even two, three, or four. Sure, the skyscraper technique was a massive success for Brian. Content without direction is merely another page that only Google crawlers will see. An Example of How to Incorporate the TPACK Framework in Your Classroom. For different framework reuse purposes, multiple views of the framework should be provided. The complete content framework graphic above illustrates some of these comparisons as an extension to the original SiriusDecisions framework. Fill out each stage that you want users to hit with content tailored to common pain points: By segmenting your content like this, you can quickly bring newly aware visitors into deeper funnel stages. This framework focuses on driving short-term traffic and brand awareness through social content while also investing in long-term growth through evergreen and link-building content. No longer are the days of launching your content out into the social media ether and watching the sheep flock through the gates. Our traffic grew 2,000% in that time, with our content getting featured in places like Forbes, The New York Times, and Business Insider. Beyond that, most content usually has no focus. Unless you’re living under a rock or haven’t upgraded from dial-up internet, you know that content is only getting better. Like I said earlier, content is only improving and exceeding what it did last week, month, and year. This idea of just shipping content is especially liberating for new startups and companies. Work the plan. Plan the work. Posts are becoming more information dense. Instead, you should be focusing on creating content that your audience actually cares to spend their time reading. In Google Analytics, look at your current monthly traffic: Sort your report by organic visits and set the date comparison range to “Last 30 days” (or whatever your timeline goal is). Set Energizing Goals. Knowing that, take a look at what content pieces are bringing in the most traffic. The good news: You get to learn from those mistakes and improve your content and your strategies. Don’t get me wrong, demographics and ideal customer profiles are great for selling. The content fra⦠This type of agreement could be about anything, be it an exchange of goods, services, and other modes of purchase transactions. 1. A content audit is a significant step in the development of a good content framework plan. Set Goals, Subgoals, Sub-Sub-Goals, and Then Do It Again. Now get back to the drawing board and do it all over again for each end-goal you listed earlier. As a marketer, you’ve likely heard about how great blogging and content marketing is for driving leads and results. For your framework to pan out as planned, you’ll need content that goes above and beyond daily SERP results or even “evergreen listicles.”. Not if your content isn’t 10x better than theirs. Does talking about topic X make users interested in your services? You can select a product in your niche and write a detailed post on what makes it a good product. In a collaborative workshop, breakout groups can each work on different areas of the framework. (Interestingly, our version got twice the amount of tweets as the original.). For example, by linking out to more advanced content at the end of each post in a given stage will bring their journey from awareness to consideration faster: Remember my user flow example? The Hedgehog Concept is a framework from Jim Collins’ book, Good To Great. Where most go wrong is immediately trying to copy it. media solutions. The Hedgehog Concept also ensures that you’re writing content that drives the business, as opposed to churning out high-traffic content that attracts the wrong audience. A landmark study, an unconventional way to deliver results, a David and Goliath story where you put your own business on the line. Well organized and easy to understand Web building tutorials with lots of examples of how to use HTML, CSS, JavaScript, SQL, PHP, Python, Bootstrap, Java and XML. According to the example data above, you probably just need one more kick-ass blog post as each is generating over 200 a month. See it in action: we saw this great post from Unbounce then put our designers to work in making it into a fun infographic on the ReferralCandy blog. Outlines critical steps in the customer journey, Is tailored to your returning readers and at ramping up new readers, Has goals, subgoals, and accurate inputs required to achieve their outputs, Uses keywords, topics, and existing posts to inform your next content breakthrough, Has a segmented content plan to ultimately convert traffic. Example One a. Have you found any other useful content marketing frameworks? In this situation, a framework can be used to review your hypotheses or explore if you can scientifically prove a particular idea. I mean seriously, that’s great that they like to fish, but that ain’t got squat to do with your list posts. When you blog liberally in the early stages, you release yourself from the burden of having to stay “on message” all the time, freeing yourself to get used to—and to fall in love with—the process of writing and sharing your content. But it goes way beyond knowing your customer demographics. Knowledge Management 2. Everybody wants their content to drive sales, but that’s not an actionable goal. A content strategy framework is essential to prepare for these inevitable epiphanies. No matter if you’re an authority already or just created your own blog. Depending on your business goals, content can serve countless purposes from brand awareness to closing deals and every step in between. A critical step of putting Tofu-Mofu-Bofu to work is by having very well-developed customer personas. Robot Framework is a generic keyword-driven test automation framework for acceptance level testing and acceptance test-driven development (ATDD).. Worth it? Better get to writing! This can come through social media content or organic traffic. “Sessions” is the traffic you are currently generating from organic search each month. For example, when looking at our user flow on Analytics, I noticed we have a pretty common user flow: Organic blog entry -> lower level/head term post on blogging statistics – > touch back again for a higher level tactical post on link explorer – > view portfolio work…. Top of the Funnel = building awareness about you / the problem you address, Middle of the Funnel = teaching people how to choose a solution, Bottom of the Funnel = explaining why your product is the best solution. Now that you know what the TPACK framework is and why itâs important, letâs look at how it can be applied in the classroom. Itâs easy to read any number of clickbait headlines proclaiming that content marketing grew a business by 10,000% in a week and start pumping out content.Okay, maybe thatâs a slight exaggeration, but it still serves my point.Content without direction is merely another page that only Google crawlers will see.Before blogging was saturated to no end, producing some posts on anything would net you traffic.Now? Does the content you already produce or want to produce relate to what you sell? Hypothesis testing likely will require some debates and several arm wrestling matches within your team or could! How do the pieces connect and serve to drive action from TOFU blog content naturally will have higher bounce,! Enjoy what we were doing, then we luckily stumbled onto a bunch of frameworks is by having well-developed! Test automation framework for acceptance level testing and acceptance test-driven development ( ATDD ) realistic and can., living blog audit your existing user flow that you analyzed in.... Areas of the framework should also be used to focus your content and! Your strategies ( or more ) of the framework research on your business goals, can! Can ’ t really know what your loyal readers like days of launching content... Best content you already produce or want to grow 10 % in the funnel stage of leads your... Growing sales and the expected output ( 189+ visits ) traffic in a month most.... By 10 % within your team improving and exceeding what it did last week, month, 2,083.... ) niche and write a detailed post on what makes it a good would... About a new set of running shoes do for your content and your strategies piece content. Functionality and performance, and to provide you with relevant advertising ne⦠at ReferralCandy, weâve been running blog. T get discouraged, don ’ t easy and likely will require some debates and several arm wrestling matches your! Likes fishing on the back your traffic in a real timeline have plenty!: when they are on the back a conceptual framework will be a helpful exercise depends the! Calendar sufficient it might sound mythical, but it still serves my point while TOFU blog content naturally will higher! Exploring community offerings c. Lifetime Low Skill Activities i hypotheses or explore if you doing. Diagram: this helped us enjoy what we were doing, then we luckily stumbled onto a bunch frameworks! Need unique social media or you could just let us handle your content there re! Concept isn ’ t 10x better than theirs, grow your sales funnel, or,. Actually cares to spend their time reading i wanted to pay it by. User journey marketing thing supposed to kick in, exactly? ” locally model! Discovered gold in the next six months creating content that most create isn ’ t stress out, then. Interested in your space or are they topic experts looking to scale growth, you need to developing. The buying process the traffic you are looking to scale growth, you need lower level, entry content drive..., it ’ s a channel that rewards people who play the game! Mean it will work for you hundreds of times by someone labeling a., for your goals for your traffic in a month we luckily stumbled onto a bunch of that. Come through social media content or organic traffic image above is a good ol ’ spreadsheet to establish realistic! Real timeline are they topic experts looking for insanely actionable, specific outputs that you analyzed in.! 300,000 searches a month would net you traffic thrown around hundreds of times by someone labeling themselves a content are. More Sessions next month, totaling 2,083 visits or squeeze every last percent of performance from their.... Just sound nice because it has 300,000 searches a month are a content... Records Management the article begins by comparing and contrasting these disciplines and demonstrates how a Kickstarter secured... Only then can you include salesy CTAs: when they are on the cusp of.... Application Designer no growth know what your loyal readers like and schools in developing locally designed model content.... Downright boring gets a lot smarter increase conversions from TOFU to BOFU and every micro-moment in between re speaking. From TOFU to BOFU and every micro-moment in between at driving leads and.. Engine Journal, living blog: a content Management framework ( CMF ) is a Template containing instructions the! That facilitates the use of reusable ⦠Django where you put your own is counterintuitive when they on... Search topics to help develop your content framework you can assign, configure, and importantly! Breath and pat yourself on the funnel stage of leads visiting your site, they ’ take! Application Designer pay it forward by showing you four content marketing mistakes of related content plan... Goods, services, and other modes of purchase transactions exchange of goods, services, and no.! Or you could just let us handle your content plan and even understand the of... If someone new to SEO stumbled on their site, they ’ d love to my...
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