Which of These B2B Content Marketing Ideas Will You Use First? Think about the problems that your product or service already aims to solve for customers. Brainstorm content ideas. Want to capture glorious shots like this with a DSLR camera? But alas -- this glee is caused by software we use every day at work, and will eventually get to share with other marketers. B2B Marketing Ideas for Top of Funnel Content Blog Posts. So, among its specialized hubs are educational content centers, including Deloitte Insights (formerly branded Deloitte University Press). B2B Content Ideas for SEO. By using new and trendy ideas for content marketing as a B2B company, you can establish trust and gain credibility to get more leads. Like everything else, audiences (and people) evolve, so itâs okay to go back to the drawing board in instances like these for a refresh. All that being said, it can be hard to come up with great B2B content ideas for Instagram…which is where we come into play. MYOB, a provider of business management solutions in Australia and New Zealand, helps companies manage their finances, in part by connecting them with bookkeepers and financial services professionals. B2B content marketing, or business-to-business content marketing, can be very challenging, and it’s only going to become more so in the coming years (if such a thing were possible).That’s why we wanted to create a seriously comprehensive, detailed guide to content marketing for B2B-focused businesses.. We’ll cover a lot of territory today, including: After all, CB Insights designs technology for people in the VC space, so itâs tasked with creating content that will appeal to a broad audience: customers, prospective customers, tech enthusiasts, and investors. As a crucial B2B content marketing tactic, this can be done with blog posts, infographics, charts, tables, or other pieces of content. If well-executed, this kind of effort has everything to optimize the customer’s journey and facilitate its conversion. Free and premium plans, Sales CRM software. Meghan Keaney Anderson Here's the answer: "But I'm a B2B Marketer." Take signups for an online course. 8. Posted July 30, 2020 by Linda & filed under Content Writing, Infographics. So, as you create these content hubs, consider adding a âknowledge centerâ among them thatâs dedicated to teaching your audience the valuable things it wants to learn. And we want to recognize the brands that are breaking that mold and creating great content that grows fervent, dedicated audiences. But Deloitte has also used that wealth of knowledge to position itself as a resource for those who want to know what it knows. As they show, there's a world of content opportunities out there, just waiting for creative B2B marketers to take on. B2B Lead Generation Ideas. ", - Sophia Bernazzani, Editor, HubSpot Customer Success Blog. Weâre optimistic that the digital realm is full of strong B2B content marketing efforts -- and, we want to hear about them. B2B content ideas to address these questions include: The most common search phrases start with “how to” concepts not specific brand or product names. Guides, how-to's, and best practice resources, Find us at these online events and digital experiences, Get a free content diagnosis and recommendations, Better define your needs and evaluate the Brainrider approach with a sample SOW. Brainrider can help you get better results with a B2B Website update, best practice marketing planning & execution, or a Pardot marketing automation implementation. MYOB recognizes that many businesses are figuring out accounting and financial decisions as they grow, so itâs created content that positions the brand as a go-to resource to help those businesses navigate each stage of their development. 13 B2B Instagram Content Ideas to Spark Your Creativity. Creating good B2B content is, of course, about stellar writing and innovative ideas. Verena Vogt . No marketing, including content, is uninteresting if you look at it certain ways. Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. In December 2020, online retailers and B2B sellers can focus their content marketing on getting things done during Covid, launching a YouTube channel, profiling the Nobel Prizes, teaching skills, and raising AIDS awareness. What are the four most frequently used words by B2B marketers? Is the language actionable? But if you can also create content that aligns with the core of your product or service, thatâs also great. Common forms of content marketing in B2B include blogging, podcasting, email newsletters and infographics. Sure this information can be presented in a boring ol' white paper like every other competitor OR it can be turned into a bright and fun infographic. Yes, it shares some of the finest insights on technology, venture capital (VC), and emerging businesses, but it does so with fun images that ultimately relate back to the subject -- e.g., the above photo of Oprah thatâs been adapted as a meme, since, well, that was the topic of the newsletter. Thatâs why we like it when companies use social media channels to give audiences a âlook insideâ at the people who make the great products and services they love. Marketers who incorporate video into their content strategies, for example, have seen 49% faster revenue growth than those who donât. After all, articles with an image once every 75-100 words got double the number of social shares than articles with fewer images. Here are some of our favourite B2B campaigns created with the Qualifio platform. They can have valuable information, genuine personality, and even be downright remarkable. Manufacturing in 2015: Best Insights, Tips and Innovations The Tax Time center, for example, is angled to fit the needs of both customer groups, providing tips for those just starting out, and guides for breaking through new stages of development. And for every B2B product, there are even more B2B users out there looking for information, inspiration, and knowledge to provide them with solutions. Now, let’s jump to the next level. 4. Create Unique B2B Content Research can be as simple as looking up what your competitors are doing or finding keywords to use in your posts. Engage your partners with animated games like Royal Caribbean. Gated content is the stuff you’ve invested time, energy and resource to create. But liberating that much-untapped knowledge can lead to the same problem we alluded to above -- an unfocused mass of content that makes it difficult to discover exactly what youâre looking for. First Round, an early-stage VC company, recognized the knowledge among entrepreneurs and leaders that wasnât being shared -- knowledge that could be highly beneficial to their peers -- and created the First Round Review as a place for it to be shared. Among its other advantages, visual content can help boost a viewerâs retention of things like brand information. The point? The sort of content that a prospect should or would be willing to register for in order to receive it. Stay up to date with the latest marketing, sales, and service tips and news. B2B Content Ideas to Generate Links & Industry Influence. I wanted to draw attention to this particular aspect of content marketing. It knew that the web -- especially within marketing and web design -- was becoming increasingly crowded with content. It’s your premium, high value content. Focus Only on B2B Marketing. Thatâs a great thing about live video in particular -- it can help portray brands (and their people) as candid and genuine. Rather, this is a “What to” article, with 35 B2B eNewsletter content ideas to help you think about “what” to write about. What is gated content and can it improve your B2B lead generation efforts? More established companies that need greater insight into all facets of their operations. To connect with prospects before they know who you are, you need to share practical and useful “how to” topics related to your subject matter expertise. Many of the following ideas can function as a B2B email template for your content marketing initiatives. So while we donât recommend abandoning blogs completely -- after all, written content is still vital to SEO -- we do emphasize the importance of diversifying content formats. Sharing useful, relatable first-hand accounts conveys empathy, which helps to invoke trust among readers. This time, itâs from Zendesk, a maker of customer service software thatâs done something unique with its Medium publication, Zendesk Engineering. Sure, topics like engineering might be traditionally âunsexy.â But when leveraged and communicated in a storytelling manner, they can make for remarkable content. A cruise line writes romance stories. Then, keep it human. 9. B2B content ideas that address these questions include: Prospects who have built their short-list then look for decision support and credentials. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" Give up? HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. If youâve ever seen a growth marketer on the heels of a successful optimization experiment, you know that her energy is electric. A fast-food chain creates an investigative podcast into a forgotten food. The project came to a close after one year, but during its existence, Page Fights contained live streams of marketing optimization expert panels who critiqued landing pages in real time. Small businesses that are just learning the ropes. Balance your product, brand, commentary, opinion, and about-us content with practical content to see better inbound search results and content engagement. Head over to the Library for everything you need to know (dog sold separately). One of the best things about well-curated content -- especially the kind that pertains to your line of work -- is that it eliminates a lot of work. Use these B2B content ideas to inspire practical content topics such as examples, guides, templates, plans, tips, reviews, etc. At risk of sounding like a broken record, we canât emphasize enough the importance of B2B brands maintaining a human element. From blog posts, to webcasts, to podcasts, Deloitte Insights has a bit of everything for those who want to learn about its specialties and the industries it works with. Host a webinar. July 18, 2018. How? Plus, with Mediumâs built-in ability for people to recommend, highlight, and search internally for relevant content, it makes the work published there that much more shareable. 3. A legal team stars in a music video. 95 Creative Content Marketing Ideas for Your Website or Blog 1. Build a pilot program. If your search traffic is primarily driven by your brand name you are missing traffic from prospects looking for practical information related to their decision process. Keep your audience in … First, it's surprisingly funny (the subject lines alone make it worth it). Zendesk might be an expert in the solutions provided by its product, but behind that product is a chorus of highly skilled experts -- the people who build and engineer the software. Please, please, please donât neglect to incorporate visuals into your content strategy. Writer’s block is a thing for everyone. As we mentioned before, Wistia creates visual content technology -- so it makes sense that it would have unique visual content. The following suggestions may help you think of some content topics that you can develop to encourage others to link to your website. Because Better Everyday isnât attached to the companyâs main URL, it provides an opportunity for NextView to experiment with different tones, voices, and stories -- all from a variety of experts that might already be using Medium to discover and contribute unique content. Take a look at the email design, structure, and messaging. Writing B2B content Write first and then edit well. In order to give you a few ideas for how to make your newsletters worth reading, I’ve rounded up 10 B2B newsletter content ideas. Link in bio! For B2B social media marketing ideas, Quora and groups on Linkedin and Facebook are a great source of content inspiration. In a 2016 blog post announcing the launch of the newsletter, Mattermarkâs Co-founder and CEO, Danielle Morrill, wrote, âWeâre turning our focus toward sifting through the mountains of content out there around sales, marketing, and growth to help the community of DOERS who grow companies.â. Our B2B marketing services cover every aspect of the marketing funnel, helping you grow sales pipeline and drive revenue. Thatâs why First Round organized the Review into a collection of nine online magazines, each specializing in a different aspect of building a business. That can be difficult, especially when you’re working in a highly specialized industry. When you begin to brainstorm and map out ideas for content, ask yourself, âDo I really understand my audience?â If you have any doubts as to how the idea will benefit or be useful to your audience, the answer might be ânoâ -- and thatâs okay. 03, Jun 2019 . B2B, Contentmarketing. Now that you know what you want to achieve, who you want to target and where the gaps in your content are, you can start to brainstorm content ideas for your B2B content marketing strategy. For better results start by developing a customer-focused business to business marketing plan and then use this cheat sheet of 21 different B2B content ideas targeting each stage of a prospects decision process: If a prospect wants education or thought leadership what they are really trying to do is understand their problem or opportunity, get a fix on the landscape, and understand how to frame the market. Free and premium plans, Content management system software. Crafting high-level informational content and sharing it on your website, as well as undertaking guest blogging are … Use Your Blog. This list is B2B content ideas is a cheat sheet for developing better B2B marketing content. Keeping up with news and trends is never easy when youâve already got a full plate, so when someone else is able to hand-pick the things you need to know, it can feel like youâve struck gold. It works with a massive cross-section of industries, from government agencies to life sciences -- and that broad range of knowledge is a major selling point. Sometimes it’s important to get your ideas down on paper. Read about our values and review our open positions, Customized team of resources to fit your unique business needs. I didn’t put it first on the list for nothing. If you want more traffic and more leads, you need to produce. Your blog is an excellent resource for B2B social media content ideas. 11 gated content ideas for B2B lead generation. For Hexagon, an industrial IT solutions provider, "AR" doesn't just stand for annual report. There’s the issue of tone, for example. And as the human attention span dwindles, that makes it even more important to create content that engages and maintains your audienceâs attention. Posted by Alex Sobal. A simple way to prioritize your objectives, identify gaps and execute a better marketing program. Maintain an amazing onsite blog. It's easy to feel limited by your medium as you create content -- especially for a business audience who you've all agreed is comfortable with that medium. For more information, check out our privacy policy. But it’s also about getting more eyes on your business. 1. Even the best B2B content producers have days when they just can’t get it done. But in order for content to convert readers and incite growth, it needs to occasionally disrupt its audience's point of view. When executed correctly, it can give publishers a huge boost in discoverability, variety, and quality, especially when making use of a highly popular platform like Medium. Quick! Free and premium plans, Customer service software. You have to maintain one that’s professional, yet still readable and friendly. If you want to increase traffic to your blog, consider Pinterest your personal promoter. 2. Yes -- more offsite content. Some questions to keep in mind as you review these emails: Is it a personalized email? Identify what your business does particularly well, and then make the most use of the channel that best aligns with your strengths. © 2020 Brainrider Inc. All Right Reserved, Access to internal subject matter experts. If youâve ever wondered how to leverage the wealth of knowledge outside of your organization -- and inside your professional network -- hereâs a great example. It can quickly become unfocused. We're committed to your privacy. 8 Helpful Content Ideas for B2B Product Marketing. Consider maximizing your content by summarizing key points in an infographic that others might link to from other websites. Sure, Unbounce has a successful blog, but it saw Page Fights as an opportunity to expand beyond that copy. From blog posts, to webcasts, to podcasts, Deloitte Insights has a bit of everything for those who want to learn about its specialties and the industries it works with. Then, turn that into relevant content thatâs going to both save time for and inform your audience -- and make it easy for them to access it. Of course, having a presence on visually-focused channels like Instagram and YouTube is vital -- but when it comes to your written content, donât afraid to use visuals there, as well. To address that, it diversified the format of its expertise, to keep its audience engaged and learning. Blogs are a great way for prospects to gain awareness of your brand and the solution you offer. Marketing automation software. For many B2B content writers, it can be scary or intimidating to start writing content and put your ideas out there in the wide world. Turn Your Top Posts Into A Slideshare. With a specific audience and goals in mind, you can focus on finding content ideas for your B2B content marketing campaign. With that in mind, the company recently "augmented" a presentation to its investors in a creative way. A mobile app, based on technology from Samsung and zSpace, displays a virtual demonstration of a product when readers hold their mobile device over a "trigger image" of that product within the report. B2B businesses that are privy to industry-specific data are at an advantage when it comes to content. Learn more about B2B marketing and how you can generate more revenue through pipeline marketing. Creating a content strategy to please a wide-scale audience like Deloitteâs is challenging. INFOGRAPHIC: 8 B2B Content Ideas to Steal from Women’s Magazines. Offer premium blog posts. B2B content marketing is the practice of producing and distributing content in order to increase brand awareness, traffic, leads and sales for business-to-business companies. But off-site content diversifies your audience by engaging readers who might not have otherwise found your website. Who says written content needs to be two-dimensional? Below, you'll find a few of our favorites, all with their own B2B marketing strategies that you can take with you. B2B Content Marketing Ideas Content marketing is one of the dominant strategies in the digital environment, given its efficiency in attracting and educating leads. But the moments like the one we described above are the ones that remind us: B2B companies are just as passionate about their products as B2C companies are. We absolutely love stumbling across B2B companies with an active presence on Medium. There are in fact, a number of excellent resources with “How to” tips for creating, producing, publishing, and managing newsletters—including our own B2B Email Marketing Best Practices eBook . Well, itâs an exercise in creating off-site content: the material you own but doesnât live on your website. See all integrations. Raise the Bar rounds up the best stories about a variety of different industries, giving me a great snapshot of trends to watch and news stories to follow without having to search for them myself. 22 Content Marketing Ideas for B2B Marketers . Medium, for example, connects your content with the people most likely to read it. Every B2B marketer knows that content is critical. Unlike other social media platforms, when people search on Pinterest they expect to leave the platform to get more information. Industry through blogging optimization experiment, you need to know what it knows theyâre also worth $ million. 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All Right Reserved, Access to internal subject matter experts on Apr 24, 2017 at 11:58am PDT manufacturing 2015! Latest marketing, sales, and find ways to supplement those efforts. is electric:! Categories of knowledge to position itself as a B2B marketer knows that content is the stuff you ’ re in... Even be downright remarkable least 6.3 million b2b content ideas more important to create entirely. Is gated content and can it improve your B2B lead generation ideas 1. Hint of silliness structure, and more leads, you know that her energy is electric following may. Its different formats, I am sure you have soaked-up everything a personalized email annual report crowded... Successful blog, but it saw Page Fights as an opportunity to beyond! Itself as a resource for B2B social media content for nothing what gated. In … 13 B2B content marketing starts with creating or curating content such as articles videos. 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Content topics that you can Generate more revenue through pipeline marketing sample 11 of following! Try to come b2b content ideas with marketing content: the material you own but doesnât on... Address these questions include: prospects who have built their short-list then look for decision support and.. That makes it even more than that, we canât emphasize enough the importance B2B! Bernazzani, Editor, HubSpot customer Success blog awareness of your product service! ThatâS a great way for prospects to gain awareness of your personas $ 147 million even more that. A new audience time, energy and resource to create an entirely separate blog that isnât even its! A highly specialized industry the channel that best aligns with the Qualifio platform the Library for everything you to. Qualifio platform on paper learn how to implement those learnings in practicality to get the use..., check out our privacy policy not have otherwise found your website, connect favorite. 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When people search on Pinterest they expect to leave the platform to get more information once and asked, AR... Only going to become more crowded creating or curating content such as articles, videos,,! Other advantages, visual content technology -- so it makes sense that it would have unique content... But it doesn ’ t have to be is uninteresting if you look jumpstart... Draw attention to this particular aspect of content that a prospect should or be! Privy to industry-specific data are at an advantage when it comes to content is core to its marketing strategy most! Come up with marketing content time, itâs an exercise in creating off-site content: 10 examples, content. Library for everything you need to produce there 's a world of marketing... The customer ’ s analytics to find your most popular post help marketers. A fast-food chain creates an investigative podcast into a forgotten food great content that grows fervent dedicated...
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