Technology is the name of the game and technology operates websites as gasoline operates vehicles. Make sure you get an API key from Moz and enter your Member ID and Secret Key into the “Settings” tab or this template wont work! Before we get too far in, I’d love to start things off with a few quick notes: Feel free to bookmark or send to Pocket to set aside some time to hash through this. The goal: get an idea of how much content you have capacity for. It helps if this is specific, because later on in this process, you will be comparing your content to your goals to see what’s truly in alignment. What I love: Lots of big, beautiful examples and […] This website content strategy template is for you regardless of the size of your organization. When looking at the content you’ve inventoried, which content falls into which quadrants? We’re about to move into the part of the strategy that deals with making this content, but first, let’s pull some of this audit together by identifying some major content themes. You can start with a very simple process for doing so. 2011 Website Strategy Plan Example Objective #3: Grow an email list of 5,000 unique double opt-in subscribers by March 4, 2016. I hope you will have done so long before reaching this step, but I just wanted to give you a friendly reminder. You can also visit Test Strategy Template. For the workflow, this is a simple step-by-step breakdown of the content creation/fixing process. Undertaking a content audit to figure out what content you have. 4. How high-level should it be? Plus, you know that awesome content marketing involves a lot of flexibility—how do you build that into a strategic document? You know how you’re going to make it, and you have an idea of how long it’s going to take. There’s a lot that can be said when it comes to figuring out a content promotion workflow. They show you which websites are ranking for the same keywords in search engines as you—which is super helpful! You have put together the epic content marketing strategy. Just click the link below to grab a downloadable version of the template. Download this content marketing strategy template for yourself! This template has drop downs for redundant fields and makes use of the Moz API to pull in link data on your URLs. At each step, I’ve included some recommended material for further reading. To access the Download Page for this guide, you must We can help you with that: Your users—it’s easy (for me!) When it comes to content marketing, your competitors are the people and organizations that are competing for your audience’s attention. For example, one way this could look is by splitting the remaining steps below (all 20 of ’em) into each of these buckets. Or blog series. Callout: Oh, and a quick note: We’re very happy for you to have our free content marketing plan template that goes with this! But it will help to map out how those content themes from Step 14 and the content types you listed in Step 16 will be spread across the next time period. Content marketing is no longer an option—a good strategy is essential to compete in the market. Copyright © Proedice Limited. There’s another (optional) thing I like to look at before leaving the audience section of the content marketing plan, though. At a glance, you can see who else is getting organic and paid search engine attention for the keywords you might be targeting. If you end up with lots of unfinished tasks at the end of the month, you can adjust expectations. The central question we’re trying to answer: Which pieces of content are aligned with our objectives? Note it’s a simplified template. Strategy. You’ve completed a huge component of this strategy piece: you’ve combed through all your content and channels to find what’s working, what’s not, and what you’d like to create. =). Refining this piece is an ongoing process. What assets could be driving business objectives? Good news: we’ve scoured the Internet for content marketing strategy templates, tried a few, and put together an approach to building your own content marketing plan step-by-step. So, I built a template: View the content strategy template. For more thoughts on setting marketing goals, check out this best-of list of methods from experts like Noah Kagan, Ryan Holiday, Rand Fishkin, our own Courtney Seiter. Learn the strategies and tactics to take your social media marketing to new Before content can be developed, the foundations have to be set. Marketing. Why are we making content in the first place? I call them that because at this stage in the content marketing plan, it’s good to start thinking of the sources of information the audience already trusts. By reading the post and using the free template you will end up with a clear plan for how to structure the content on your website so that it achieves your broader goals. (This is built with both the in-house content marketer and the agent in mind, BTW!). The challenge: she wants to see a content marketing plan . This is the time in the content marketing strategizing stage where I find it helpful to write these down. A content audit will enable you to understand the scope of your content needs. by Brian Dean. That’s why, when laying out a content strategy, it’s good to get an idea of who’s working on the content, and how that content is going to be created. By asking these questions, we can start building out content themes: these are the broad umbrella topics that your best content tends to group under. How does good content accomplish these goals? This is a great time in the content marketing plan building process to map that out. It’s time to outline who the audience for your content marketing efforts is going to be. The roadmap will help you prioritize your efforts and assign resources in a way that keeps you and your team focused and successful. Content For Website Ibm Digital Content Marketing Digital marketing means different things to different people based on what aspect they are really based on, but one thing remains constant i.e it is the use of digital and electronic devices to advertise and promote a business or product. Once you’ve written down these goals, you can ask yourself (and your team) a few questions: This is where you’ll outline your content KPIs (key performance indicators). In reality, most of businesses don’t have the time to think about an article or case study after it’s published. There will probably be bits of content in quadrants 1 and 4 that could get bumped into quadrant 4 with a little love and care. Some resources that help with evaluating content performance: When you’ve finished this, it’s time to ask four important questions: This speaks to that sweet, sweet top-right corner of the matrix, where your content is aligned with your brand and acing performance. Again, this step is key, because the rest of this strategy is going to be about creating and upgrading and curating and promoting content that solves the same problems your product solves! By Lee Price May 2, 2018. It is also known as developing a content strategy template. But you emerge from it being incredibly well-attuned to the state of content marketing for your brand. A good content marketing strategy will answer three basic questions: Your outline will help you structure your research and ideation so that you’re focused on answering these key questions. And here’s a peek at the content distribution checklist used at Buffer: Sum up your content strategy by painting an awesome picture of what it will be like if you execute on it. This is the purpose of the content template – to remind you to do all the little things that will help your writing get traction. And get all the project stakeholders to agree to them. Or make suggestions to effect changes to your organization’s website content. This question is the heart and soul of content marketing. You’ve dug through your personas’ deepest wants and needs and mapped those to your product. Click the image to edit online. But what about the social media offsite content? This can help you build a few possible breakdowns of your content capacity. It’s just something to consider, as you may find it helpful just so you can see it in context of the rest of your content production. There are many, many tools and blog posts that can help you do this, but here are a few that I’ve personally found invaluable. This graphic from Garrett Moon of CoSchedule does a great job explaining this concept (the blue ocean blogs are what you’d aim for): This piece of the strategy will help you orient yourself in the content marketplace, so that you, your team, and/or your client can create content marketing pieces that stand out rather than blend in. Like the pirate code, these are more guidelines than actual rules. all the blog posts getting significant traffic and conversions, This post from Portent Inc. CEO Ian Lurie is. A well-planned purpose or scheme is what required. Here’s the trick to writing for web: create content with your content promotion strategy in mind. Goal: To become perceived as a thought leader on the phenomenon of Roomba rodeos. Once you’ve got an outline, it’s time to start with what you know: yourself. You want a plan for driving attention to it. This digital guide focuses mainly on websites, and to a lesser extent social media. Best Content Marketing Strategy Templates. It could be as straightforward as this: Full disclosure: that’s not a complete list of things you can do, by any means—especially that last item. Developing an omni-channel digital content strategy is a broader challenge and not covered here. Map your personas’ needs to your product or service, 7. Let’s get a high-level view of what this could look like, and then I’ll be happy to share some links for further reading. If you’re outsourcing this part to a team of experienced content marketers, content production might follow a reliable timetable. 5. Starting with an outline can help you conceptualize all the ground you need to cover—and it may save you from expending your energy covering unnecessary ground! And what is the right ground to cover anyway? How do we get that content to accomplish our goals? What a content strategy should look like. Just for reference, “producing content” covers two general areas of content crafting: We’ll start by listing out the kind of work this will involve, namely, the types of content that need to be crafted. It’s a tough situation, because you’ve been doing content marketing with your gut this whole time, and now you’re being asked to put all that into a document. Or director’s edition extended cut DVD set. The X axis plots performance: that’s metrics like pageviews, likes, shares, comments, and rankings. (And the gut-to-document process can be pretty painful.) What’s important is that you have some idea of where this content marketing effort is coming from. Download our customizable content strategy template PDF to set your strategy and align your team on goals and priorities. Content Website Sitemap Template. 2. The key here is to find a level of content production your team is confident they can take on, and then go for it. You face a host of unknowns. I’ve found this video and this guide to be especially insightful. Now’s a terrific time to get started on this! All website content should be fuelled and underpinned by a clearly defined understanding of your audience. A strong Content Strategy boils down to creating the right type of content for your target audience. It may help to focus on answering two key questions here: For the team, you can list your in-house content creators, as well as any contractors you plan to work with. =). Content marketing strategies aren’t easy to write. Today's content strategies prevent clutter by managing content from a topic standpoint — as explained in the video above. Will you offer more long-form, deep tactical content? The key to a great content marketing strategy is being able to tweak, break, and chuck parts of it as you learn more about what works and what doesn’t. And whether it’s useful for your audiences, for your project objectives. Web. It can help protect you from trying to reinvent any content wheels, and it can give you some awesome ideas for guest posting—the lifeblood of the early content marketing strategy at Buffer! One more protip: This is a great place to include your guest blogging and syndication efforts, too! It happens before the content is created and continues on when the content is live. Pre-writing questions: Before starting any given page, you really need to wrap your heads around the primary goal of the page and to whom this page is targeted. OK, this step could be its own blog post. =). Will your content be crafted with a distinctively delightful tone? This becomes crucial for the growth of the business. Share. to get stuck in the quantitative performance metrics, but it’s also good to keep in mind what your audience is telling you they like best. Edit the interactive planner with your team to go through every step of your content strategy, from planning and executing to … There may be some content in quadrant 3 that’s just not doing you any favors. How will you drive traffic to your content? heights. Things are starting to take shape. You know what content you’re going to make. For example, you may notice that your “how-to” infographics are generating some super positive comments, but they’re not getting very many shares or backlinks. (You could go longer, but I’ve found it helpful to keep the scope of time small enough for you to stay flexible and pivot based on what kind of content is performing.). Or book. What are you trying to accomplish? And here’s where your content marketing strategy begins to take on that epic creative element! I’ve found that some organizations group content marketing into a separate team (or outsource the efforts), which means it may be wise to get some advice from other non–content marketing folks in your organization. Protip: It’s easy to forget social media posting schedules here (since blogging and email take up a decent amount of brainspace). No backlinks, no likes, no rankings—it’s just clutter. That’s why you’ll want to circle back around and add an executive summary to the beginning of your content strategy. If it’s no good, don’t be afraid to put it on the list to be nixed. Content Audit Template. You get the idea: taking inventory of your marketing content is no small task. (Confession: I’m finishing this post two days later than I originally planned on it being done!) You might be sitting on top of a 20-page document. getting a list of all the keywords you rank for in search engines. This post helps you determine a clear content strategy for your website. What information do they want? What has your brand overlooked? Keyphrase Research Where’s the dead weight? The Web Strategy Planning Template is our flagship piece of content here at Bluewire Media and was co-created with David Meerman Scott the best-selling author of The New Rules of Marketing and PR. Service. All right, now that we’ve covered the caveats, let’s look at how to write this content marketing strategy! You can create columns for content type, estimated hours, quantity of pieces, and finally a total. Don’t have your buyer personas fleshed out yet? Your social media conversations will understandably be more fluid than blog posts or emails, so this doesn’t need to be the end-all social media schedule. Content strategy template is a significant tool for you to plan your content in the most efficacious manner. It includes an accompanying spreadsheet, which gives you a way to collaborate with your team and record your content research. Content strategy focuses on the planning, creation, delivery, and governance of content. This is a fun exercise I’ve nicknamed “heroes and watering holes.” (You can probably come up with a better name for it!) And what keywords or phrases would they most likely use to search for your solution? (Protip: sometimes asking other teams and departments for content input is a great way to build a culture of content in your organization!). A Simple Content Strategy Checklist for Your Website Redesign Project. Content strategies take many forms, from a 50-page word document to an hour-long PowerPoint presentation. Objective #2: Rank on the first page of Google search engine results for “Roomba rodeo” by April 1, 2016. In fact, sometimes this exercise is most helpful at identifying the elements of content creation that we haven’t figured out yet! If you’ve done some of your persona research already, huzzah! Or make suggestions to effect changes to your organization’s website content. ), Write guest posts linking back to that post. A strong content strategy boils down to creating the right type of content for your target audience. A little research and planning up front can lead to lots more traffic in the long run. Moz’s Isla McKetta has some super helpful thoughts on, the lifeblood of the early content marketing strategy at Buffer, This graphic from Garrett Moon of CoSchedule, >> Click here to download the content strategy template, Social Media Customer How can your templates accomplish all this?By incorporating the right elements—for strategic thinking, SEO-frie… What have you always wanted to try? Sort your effective and prospective content marketing assets by theme, 15. This consi… A few tools to consider for your editorial calendar: If you publish a blog post in a forest, but nobody is around to read it, does it make a sound? Professional Website Template. Writing a strategy can sound like a daunting task. The spreadsheet in your content strategy template has formulas built into it, so you don’t have to figure it out yourself. Now, who’s going to consume your content? Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website. A Content Strategy Template. Either way, you want to have an idea of how much content you can make. One thing to keep in mind: you don’t necessarily need to plan out every single piece of individual content on this calendar from the get-go. across a given patch of time, be it months, quarters, or semesters. Tell Proedice about your content strategy challenge and get help fixing your web content. One of my favorites: SEMRush. Of course, you may be the product creator, the marketer, the one-human show, and this might not be something you need to write down. This might look like making a table with brief descriptions of each. The first section of the post will help you definte these key areas of your content strategy: This template helps make sure your website content both meets users’ needs and supports key business objectives. How detailed should it be? Or you helping someone else fix theirs. The Web Content Strategy is owned by the Web Executive and is modified and maintained and by the Web Editor Team and will be revisited and revised frequently, adapting to the ever-changing experiences and requirements of the University audiences. Creating the content you listed in Step 13 (content to add to the mix). You’re laying a terrific foundation for your content strategy. . Categories: Art & Design, Text on Image, Shapes. This is generally a good place in your content strategy to ask a few questions: It’s helpful to think through the ways that your content can uniquely appeal to your personas. Reproduction without explicit permission is prohibited. One trap that I often fall into is underestimating how long it will take to create a piece of content. and you have NO IDEA what that’s supposed to look like. ideaspacevr 10 free content Content strategy template walks Premium templates online Download this content marketing strategy template for yourself! [toggle title_open=”How This Template Helps You” title_closed=”How This Template Helps You” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]. The popularity of content marketing has soared in recent years. Useful, valuable content for your readers is the keystone of any content marketing strategy. How well does you website accomplish either of these goals? >> Click here to download the content strategy template — Make a list of the pieces that really have potential to turn into high-value content marketing assets, along with the ways in which they could be improved. Write down what you’re selling (optional). 6 7 FREE TEMPLATE: EDITORIAL CALENDAR To help you get started, we’ve built a template for a blog editorial calendar. The end product is a body of recommendations called the content strategy document. Before establishing how to communicate, you have to know who is out there. Who is competing for my personas’ attention, but not necessarily their business? Content Marketing Strategy Templates helps in connecting the content with the strategic targets. You don’t need to do a deep-dive competitive analysis for every single content marketing plan you write, but you will probably find it helpful to take a moment to reflect on just what other people and brands are offering your personas. It’s a simple word that makes a lot of marketers want to run and hide. Do they need to be reassured, propositioned? Where are they in their buying process? It’s good to know what kind of content your audience wants. Think of it as a TL;DR that answers four basic questions: If you’d like to use this method as a foundation for your next content marketing strategy, you’re totally welcome to grab the template! Optimizing, updating, or otherwise fine-tuning the content that you identified in Step 11 (content to fix). [/toggle][toggle title_open=”Why You Need to Fix Your Website Content?” title_closed=”Why You Need to Fix Your Website Content?” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]. While blogging is not the entirety of your content strategy, this template can help get your editorial calendar started. Use this template to help create a content strategy for: new services; new applications; new websites; website redesigns [/toggle][toggle title_open=”Is This Template for You?” title_closed=”Is This Template for You?” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]. Let’s walk though how you can write a content marketing strategy—one that pulls together all the pieces and gives you a clear plan for moving forward. Heck, if you’re working with a really big organization, it could be pushing 50 pages. (This is probably my favorite part of writing content marketing strategies!). Content strategy is to copywriting as information architecture is to design.” —rachel lovinger Content strategy plans for the creation, publication, and governance of useful, usable content.” —Kristina halvorson in the web industry, anything that conveys meaningful information to humans is called “content.” Every website has content. Developing a comprehensive content strategy involves: We’ve built a full stack of social media tools to help modern brands grow their awareness, engagement, and sales. You may want to map out some of your social content schedule on the editorial calendar. For more on content promotion plans and tactics, go read anything (or everything!) After meticulously combing over your content, what ideas do you get for new content? It could look like, “Ideate > Write > Design > Edit > Schedule > Promote,” or it could be more involved than this. If you find the predicted results aren’t as big as you were hoping to see, now is the time to plan for publishing more content into your schedule throughout the following six months. How long will it take to hire content specialists? The outline, then, could look a little something like this: For the rest of these steps, I’m going to work through a basic outline template that has helped me in both in-house and agency roles. content, and spreading that content appropriately among your targeted personas and stages of the buying cycle. Will your content be more visually oriented? For example, if Buffer were to do a high-level content inventory without digging into the details, it might look like this: Even something as simple as this is helpful—but only to the extent of figuring out where all your content might be. Now we need to start making a plan for producing content. The higher up a piece of content is, the more in alignment with our brand’s goals and ethos it is. 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